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Help and setup guide
Everything here describes what the product actually does today. If something does not match what you are seeing, tell us — that is a bug in one of the two.
Getting set up
- Tell us about the business. We ask what you sell, who buys it and what you want the page to do. This becomes your brand profile, and everything else is generated from it, so it is worth ten honest minutes.
- Connect your accounts. Instagram must be a Business or Creator account linked to a Facebook Page — that is a Meta requirement, not ours. We do this part with you on a call.
- Confirm your WhatsApp number. This is where approvals arrive. Save our number so the messages do not land in a filtered folder.
- Approve your first week. The first plan usually arrives within a day.
The weekly loop
| When | What happens | What you do |
|---|---|---|
| Monday, early | We draft the week from your brand profile, past performance and competitor activity | Nothing |
| Monday morning | The week's ideas arrive as one WhatsApp message | Reply Approve, Edit or Skip |
| After you approve | The carousel, reel or photo post is built | Nothing — you can still change it |
| At the scheduled time | It publishes to the connected platform | Nothing |
| Ongoing | Comments and DMs are answered in your voice | Answer anything escalated to you |
| Sunday | A short summary of what went out and how it did | Read it |
Approving, editing and skipping
Reply on the WhatsApp thread in plain language. You do not need exact wording or a command format:
- Approve — build it and publish it on schedule.
- Edit — say what to change, for example "use the gold set instead" or "make it shorter and mention the Sunday timing". It comes back rewritten.
- Skip — drop this one. It is not held against the plan, and we do not ask why.
Nothing is built before you approve, so skipping costs nothing and approving is the only thing that starts work.
Changing what gets posted
You can change direction in plain language at any time — for example "we are focusing on bridal for the next month" or "stop posting on Sundays". You do not have to wait for the next planning cycle or edit a settings page.
Common problems
Approvals stopped arriving on WhatsApp
Usually the 24-hour messaging window closed, or the number got muted. Send any message to the thread to reopen it. If nothing arrives after that, email [email protected].
A post failed to publish
The most common cause is an expired platform token. We surface failures rather than hiding them, so you will get a message with a Retry or Skip option. If reconnecting does not fix it, send us the post and we will look at the platform's actual error.
"Reconnect" is showing on an account
The access token has expired or been revoked — often because a password changed or a Page role was removed. Reconnecting takes about a minute and does not lose any of your content or history.
The replies do not sound like us
That is the brand profile, not the AI. Tell us what is off — too formal, wrong words, wrong emphasis — and we adjust the profile. It affects everything generated afterwards.
Getting a human
Reply to any WhatsApp message from the system, or email [email protected]. We read everything and reply during Indian business hours. For billing questions see refunds and cancellation; for privacy questions see the Privacy Policy.
Want it running on your page?
We onboard a few businesses at a time and set it up with you.